Sunday, October 26, 2008

Can you afford bad security?

Within the current economic turmoil and uncertainty its becoming clear that the global economy is slowing, pressuring organizations of all sizes to compete more intensely for revenue while taking an even harder look at reigning in costs. These concerns cascade through the overall project portfolio to IT and security in the form of two very basic questions: What do we need? What can we afford?

In a company fighting for its survival, talking to management about improvements in information security may seem as relevant as changing the locks on a burning building. Naturally, fire is an immediate threat to an asset and its contents, but over a longer time horizon so is the risk of theft … or foreclosure.

Bottom line, some organizations can afford bad security. Others can’t. In some situations, immediate survival concerns will temporarily trump long term protection goals. But as the market meltdown in the United States in 2008 is showing us, it is just as plausible to see that relaxing key control requirements for short term profitability puts entire companies, and even markets, at risk.

The only way to get this right is to view security in light of the survival needs of the firm, and measure it to the same standard of every other investment. In the past, information security hasn’t been held to this standard, mostly due to measurement challenges. Hopefully, for the good of the profession as well as the entities we protect, those days are over and we can take up the challenge of proving our value more accurately and more persuasively than we have in the past.

“What the CEO wants you to know”
In 2001 Ram Charan wrote a gem of a book called “What the CEO Wants You to Know,” distilling business acumen into the effective management of five core measures of business health: cash, margin, velocity, growth and customers. Charan: “Cash generation is the difference between all the cash that flows into the business and all the cash that flows out of the business in a given time period …it is a company’s oxygen supply” pp.30-31

Margin is the difference between the price and cost of goods sold, while velocity is the rate at which those goods are sold. Growth includes expansion (more sales) and extension (new markets) while the Customers category represents how well the organization responds and aligns with market demands.

Naturally, some of these needs can become tactical and immediate while others are more strategic in nature. But all must be functioning effectively for a company to succeed, and any threat to these measures ultimately threatens the health of the company.

“What the CISO wants you to know”
If the five factors above represent the keys to a successful business, then good security is important to a company only to the extent that it affects those factors. If there’s no impact on customers, growth, etc. then there’s no value to security. Or, as your CFO probably read in school:

“A potential project creates value for the firm’s shareholders if and only if the net present value of the incremental cash flows from the project is positive.” [Brigham and Ehrhardt, Financial Management: Theory and Practice, 11th Edition, p.389]

Security issues expressed in terms of cash, margin, velocity, growth and customers, and measured in terms of net impact to the company have the best chance of resonating with decision makers.

Gordon and Loeb propose a three dimensional Cybersecurity cost grid as a tool for building that business case. The authors suggest failures of confidentiality, integrity and availability are to be analyzed in terms of direct and indirect costs, as well as explicit and implicit costs.

For me, the distinction between indirect and implicit didn’t seem as compelling as the difference between a net positive or negative effect on security, so I started segmenting the effect of security across Charan’s five categories this way:

Of course, measuring it is the real trick. But there are quite a few resources available to help with that...

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